They are heavy and frequent users of digital, but their love for traditional TV and radio remains strong. This tapestry of trials and successes provide course-corrected options for advertisers to leverage on.įor example, traditional media is still very much relevant among Malay segments. With decades of experience across many consumer clusters, Media Prima has a rich history and learnings of what works and what doesn’t.
2) Nielsen CMV (Q2’2020: Jul’19-Jun’20) Base: Weekly Astro Subscribers 15+ who watched TV3/Ria/Prima (7.9mil) SOURCE: 1) Nielsen Audience Measurement Base: Malay Astro Subscribers 15+ (9.4mil) Period: Jan-Sept 2020 excluded Cartoon/Kids Channels Ria & Prima are combination of SD & HD channels. TV3 is the most-watched channels among Malay Astro subscribers. Rev Media Group is the third largest digital site in Malaysia ( Comscore Jan 2021), reaching 77% of Malaysia’s digital population, just behind Google and Facebook. … TV3 IS THE MOST-WATCHED CHANNELS AMONG MALAY ASTRO SUBSCRIBERS…Ī recent nationwide Media Reach Survey by Kantar showed that Media Prima’s platforms reach all Malaysians through our TV, digital, radio, print and outdoor solutions touching 98% of the population. I wanted to analyse what this process meant for marketers…. However, I was there to talk about something else…īecause for the first time, the power of the Group has been harnessed through an optimisation funnel driven my Omnia.
Specialising in brand campaigns, events and creative content, Omnia has taken on a life of its own with the right talent and experience, talking the media savvy marketers and agencies are hungering for in these challenging times. Over the past year, he has been quietly nurturing Omnia into a marketing force that has built on the massive organic power of the Media Prima Group while harnessing the tools of marketing to advantage. “WITH JUST ONE BRIEF, THE OMNIA SOLUTION ENABLES CLIENTS TO ENJOY AN ALLACCESS PASS TO MARKET THEIR BRANDS ACROSS MEDIA PRIMA’S BROAD RANGE OF MEDIA ASSETS – UNDER ONE GREAT PRICE, TO ACHIEVE ONE BIG ROI.” He has been in leadership positions at ntv7, MiTV, Maxis, ABN, Bloomberg TV Malaysia, Encorp, MYTV…even helmed an ad agency… Michael is a direct marketer (which is not vastly different from today’s digital marketer) at heart and has done almost everything except win more than one award for his copywriting skills. So I caught up with the first Omnian, Datuk Michael Chan, and we talked about all things Omnia at The Cabinet, a cosy speakeasy. The driver is Omnia – which also means “in all respects” in Greek.Īnd in many respects, Omnia, the integrated solution provider that offers creative services and integrated marketing solutions across all Media Prima platforms is a dream come true. What began as a bold experiment a year ago appears to be exactly what marketers ordered.
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